Are you happy with your business bio?
Most people I talk to aren’t, they just don’t know if it’s important enough to fix. It was pretty torturous to write in the first place and no one wants to mess with it again.
Fix it. It is that important.
For a small business the bio is an important sales tool that most entrepreneurs are ignoring. On the Internet or on your print based materials, if someone is taking the time to read your bio, they are already looking for your product or service. Your bio needs to help them see that YOU are the one they want to buy it from.
Is your current bio doing the job? Here are three ways your current business bio can hurt your bottom line:
It’s badly written.
People say they hate to write their bio. It’s a chore that gets put off until the last possible minute. That shows, and that’s the wrong sort of message to be putting out there. Is your bio clear? Is it concise? Is it properly directed, in tone and vocabulary, to your target market? Did you have it edited before you posted it? All these things can make or break your first impression – you only have a few seconds.
Corporate speak is for corporations. If you are a small business you need to be personable and approachable. A boring bio suggests you are a boring person with nothing new to offer. An enticing bio needs to sell you as a person at least as much as it sells your professional skills. Be engaging, be fun. If you can make the reader smile you’re already on your way to a sale.
It’s too long.
Your business bio isn’t a full resume. It isn’t designed to tell everything about you. It’s a quick snap shot that should intrigue your audience and encourage them to contact you directly if they want more information. What makes you and your business uniquely different and why do people buy from you? It probably isn’t what you think. If you want to really understand what sets you apart? Ask your clients.
So, are you ready to be honest? Is your bio one of the tortured ones?
Are you ready to fix it? Do you want some help?