How often do you take the time to write a recommendation on LinkedIn?
Usually that answer is ‘not as often as I should’.
Why don’t you?
What tends to stop people is the idea that they don’t know what to say.
Recently my husband’s company made some lay offs. It happens even in the best companies. Actually, the best companies do it regularly to make sure that the people who are there are contributing to keeping that company one of the best. People who don’t contribute, or don’t fit the culture, or are negative… there are lots of reasons to let someone go that have nothing to do with competence, although certainly that is an important reason too.
So what happens when someone you liked working with but didn’t know very well but found pleasant and competent is one of those people who got the axe, and then you get a linked in message asking for a recommendation? Around here you talk to your favorite writing expert and she gives you some guidelines!
1. You weren’t the boss and that will be clear on your recommendation.
LinkedIn makes it clear when you start what your position relative to the person you’re recommending was. A colleague, someone you hired for a specific service, a friend. You’re making your recommendation based on that.
2. LinkedIn will also ask you to pick a few highlights of the service you got that you’re recommending about. This will help you decide which parts of your interaction were most significant to you. Where they helpful? Exceptionally competent? We often find it easier to pick from a list of options, so that’s what LinkedIn gives us to work with. Let that guide you.
3. If you look at the list of options and none of the things listed are what you wanted to focus on, then pick some for the form and then write your paragraph about what you do want to focus on.
4. Remember, it’s a paragraph. 2 at the most. You can be as brief as you want and still say something meaningful. Pick 3 characteristics (or only 2 if that is what comes to mind) and say what you need to say. Then stop. Be genuine. Be positive. Be brief.
5. Don’t over think this. This is the biggest stumbling block. We get caught up in saying things just right. Does this sound too…whatever. This is not a make-or-break document! This is a friendly gesture. Write it as a gesture of friendship or appreciation of service well provided, or professional respect, and then move on.
If you’d like to see examples, check out this recommendation I wrote for the person who built my spiffy new website, or for one of the amazing health coaches I work with. I’ve also been gifted with some great recommendations of my own.