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My new focus- In Your Voice

I had a really wonderful winter holiday. It was fun, it was relaxing.

It was very productive.

I had the opportunity to learn so many new things and be exposed to so much new information in 2010 that my head was spinning. Much of what I learned and realized is well captured by this talk by Simon Sinek, How Great Leaders Inspire Action, as part of the Better Off TED, Ideas Worth Spreading project. He says, among many other things that really resonated with me “People don’t buy what you do, they buy why you do it.”

My winter break gave me an opportunity to slow down and think things through. I realized I wasn’t going in the right direction for me. I wasn’t inspired enough. I wasn’t excited enough. So I did what I always do when I get confused. I googled.

One of the great questions I found was “What would you do anyway, if you weren’t getting paid.” I thought about that for a long time. Then I asked some friends. “When you call me for help or an opinion, what are you calling me about.”

The answer was pretty clear. Writing.

When people ask me to look something over for them, its always about the writing. How can they say what they said, only better. I love to make words better. I hate things that are unclear or badly expressed.

If I’m going to do that kind of work anyway, which I definitely am, then perhaps that should be the work I do as my business. Because I love it. I’m passionate about it.

And I’m good at it. If I weren’t, people wouldn’t be calling me for help, now would they?

My new business is In Your Voice.

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