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Who are you?

This is not an existentialist, meaning of life question. Its serious. I’ve gotten 5 separate requests just today from people who want to connect via LinkedIn. People who I would not recognize if we were making idle conversation in line at the grocery store, face to face.

When trying to build your LinkedIn network, the very best thing you can do is type over that pithy generic default message that comes up. Just highlight it and type over it! Then take a few seconds to remind me who you are, and why you think we should connect. Are we friends with many of the same people? Did we meet at a networking function? Are you my second cousin twice removed? Who are you?

LinkedIn is about building business connections and relationships. They should be based on something other than you saw my name in someone else’s list.

If I can’t figure out who you are, then I probably won’t connect with you. I’m not that kind of a girl.